Versus Grows in '07

Last year was an exciting one for the cable network Versus (formerly OLN). The year kicked off with the debut of Versus HD, the first-ever distribution of HD field sports

programming on a national scale. Versus also saw success with its video-on-demand platform, Versus On Demand, with more than 15 million subscribers on 17 carriers.

2007 also saw Versus launch a first-of-its-kind website dedicated to anything and everything about America’s favorite game—the whitetail deer. Streaming video, tips from renowned whitetail experts including “Mr. Whitetail” Larry Weishuhn, weekly updated rut maps and more are available at versus.com/whitetail.

In October 2007, the network launched Versus Country, a hunting-and-fishing-related programming block that can be found every Thursday and Friday night and weekend morning. The block has seen increasing ratings. The Versus Country programming block for the night of Friday, December 7, which was part of Hunting for the Holidays, received the network’s highest ratings yet for prime time Friday-night field sports. Booth #3813.