SHOT Business Q&A: Miles Hall

Miles Hall, owner, H&H Gun Range and Shooting Sports Outlet, Oklahoma City, OK.

1) What inspired you to enter the shooting sports business?
Its heritage and tradition. However my wife, Jayne, and I felt the business was not serving the needs of people like ourselves, so we entered the business from an outsider’s perspective. We felt lucky to be part of something that was inspiring and hopefully could make a living at it.

2) What do you feel is your greatest achievement in this business?
We have been honored to be a part of so many “firsts.” First NASR Five-Star Rated Facility, first SHOT Business Range of the Year, First Academy of Excellence Citizenship Award. H&H is also a founding member of both NASR and NAFR. But, honestly, I am most proud knowing that we have made a difference in the industry and for our fellow shooters.

3) What is your greatest frustration?
Together, dealers and manufacturers can accomplish great things for the future of shooting, but the lack of knowledge by manufacturers of the unique challenges that dealers face these days holds us all back. Lack of co-op funds and very low margins are also part of the same problem.

4) Who are your heroes?
I have three, and all are equal in my eyes: my wife, Jayne, without whom I would have never tried to succeed; my friend and business partner, Leroy Ussery, who is the smartest man I know and who believed in me when few others did; and Audie Murphy, who showed me that anyone can make a difference in this life.

5) If you could enter the animal kingdom for a day, what species would you be? Why?
The golden eagle. They are great hunters, and they are loyal to their families.

6) What is the most important issue facing the shooting sports today?
There are many, but the most important from my perspective is the changing market—both for the consumer and for new emerging dealers. Dealers are the face of the industry to the consumer, and they need all the support and promotion the industry can give them.