EOTECH Fights Counterfeit Products

EOTECH, the world-leading holographic weapons-sight manufacturer, is fighting back against counterfeiting rings at all levels. The manufacturer has launched an aggressive campaign targeting those who create and sell illegal copies of EOTECH products.

“We take counterfeit prevention extremely seriously,” says director of marketing Lisa Kemp. “Why? Because these forgeries impact our business and the business of our authorized dealers. These counterfeits also imperil the safety of those who use them.” 

“Stopping fakes at the source is a critical step in curbing counterfeiting. EOTECH produces a rugged, technically unique holographic sight that can’t be duplicated by counterfeiters. The EOTECH brand stands for reliability, durability, and the safety of our operators, whether they are members of the military, law-enforcement personnel, or general users,” she says. “EOTECH partners and end users can rest assured that we will actively pursue counterfeit operations to quickly shut them down.”   

Authentic EOTECH holographic sighting technology is nearly impossible to replicate. Unfortunately, numerous imitation EOTECH products have been discovered, including LED-based products attempting to pass as high-tech holographic sights. According to Kemp, one such counterfeit reseller is JC Airsoft, which sold fake EOTECH HWS products for deep discounts. With cooperation from the Homeland Security Investigations (HSI), EOTECH fought to shut down this activity.

Through these efforts, EOTECH reached a six-figure settlement with JC Airsoft for various HWS counterfeit violations.

“An explosion of online sales links with reproduction HWS products adds to consumer confusion,” Kemp notes. “Shoppers are lured to these online stores by their shockingly low prices. EOTECH closely monitors online sales and blocks unauthorized items from websites such as Alibaba, Aliexpress, Amazon, Facebook, eBay, and other online outlets.”

EOTECH understands it is difficult for consumers to spot a fake. Counterfeiters go so far as to reproduce EOTECH registered trademarks and packaging. As part of its anti-counterfeiting efforts, the company has created a counterfeit detection resource page on its website (eotechinc.com/help-center/counterfeit-detection) to assist consumers in making an informed purchase. On the page, consumers and EOTECH dealers can learn about counterfeit EOTECH sights through illustrations comparing genuine and counterfeit sights. They’ll also find tips for identifying a forgery.

“Authorized EOTECH dealers can use this website to help educate their customers about these counterfeit products,” Kemp says.  “Counterfeiting affects everyone,  and EOTECH is committed to go the extra mile to stop it.” (eotech.com)