The Simple Truth
The Simple Truth – Wonderful World
Shooting sports can bring out the best in all of us. Visionary leaders who meet and address issues in a logical, rational way, based on factual evidence, are important for our continued growth.
The Simple Truth – The Higher Road
Handling estate sales for grieving families is part of your business. Look beyond an immediate profit.The Simple Truth – Think Big
Profits are important, but so is growing the sport. To do this, retailers and range owners need to "think big."The Simple Truth – A Noble Cause
Shooting sports retailers are not part of the typical business world. We’re much bigger than that.The Simple Truth – Under Wing
Mentoring a new shooter or hunter is a key part of the long-term health of the shooting sports.The Simple Truth – Talk of the Town
Have you ever wondered why some businesses attract a strong support team of guests? So, just how does a business become the “talk of the town?”The Simple Truth – Civic Duty
When you get an opportunity to promote the shooting sports in your community, jump in with both feet.The Simple Truth – Black Friday
Holiday sales don’t have to be a mad scramble in a madhouse.The Simple Truth – Positive Ripples
How you treat guests has an effect far beyond the walls of your store.The Simple Truth – What Do You Do for a Living?
Family-run shooting sports stores often benefit greatly from an internal culture that fosters excellence.The Simple Truth – Family Affair
Family-run shooting sports stores often benefit greatly from an internal culture that fosters excellence.The Simple Truth – Why We Are Here
In a life or death situation, proper handgun knowledge can make all the difference in the world.The Simple Truth – True Believers
Dealers who create a staff of true believers, and treat them as such, will see a handsome return on that investment.The Simple Truth – Hidden Evil
Misplaced trust in employees or outside vendors can do irreparable harm to a retailer.The Simple Truth – The Real Face
When dealers show media the real face of our industry, we all benefit.The Simple Truth — The People Factor
Often overlooked, the 'People Factor' is just as important as inventory, location, financing, and other business issues.The Simple Truth — Hidden Treasure
Dealers build long-term customer relationships with superior customer service, and one of the hallmarks of that service is dealing honestly with each customer.The Simple Truth — Make Or Break
Retailers have great power. Use it wisely.
