November/December 2024
From the Cover
For Riton, 2024 has been a year of evolution. With changes across the entire brand in the last 24 months, Riton is bringing new products to marketing in new ways, fostering quality relationships with dealers, and an aggressive marketing strategy that reaches users of all kinds.
News Briefs
Avient Launches Composite Heat Release Technology
Avient Corporation, a premier provider of specialized and sustainable material solutions and services, recently announced the launch of its Composite Heat Release technology for firearm barrels.D&M Holding Company announces Facility Expansion
D&M Holding Company is investing $70 million to expand its current White River Energetics (WRE) ammunition primer and energetics facility in Des Arc, Arkansas.Barrett Secures Major New Contract
Barrett Firearms Manufacturing, Inc. has secured a significant new contract with NATO-allied Norwegian Defense Materiel Agency (NDMA).Nosler Introduces Whitetail Country Ammunition
Nosler’s latest deer-hunting round, Whitetail Country, is entering the hunting market at prices that may surprise retailers and hunters alike.Riton Introduces 1 Tactic ARD 2
The electro-optics portion of the Tactix family from Riton continues to grow with the addition of the latest ARD (AR-Dot) model.Savage AXIS Line Upgrade
Savage Arms, an iconic firearm manufacturer, announces the next evolution of its renowned AXIS rifle line and several new models are now available.FN Enhances SCAR Configurations
Available immediately, the new accessories are the FN SCAR-SC Rear Stock and two different barrel assemblies for the FN SCAR 17S chambered in 6.5 Creedmoor.Winchester Ammunition Introduces 21 Sharp Rimfire Cartridge
Winchester Ammunition’s 21 Sharp, a new cartridge that is an evolution in rimfire technology and performance, has an innovative design that provides significant benefits for recreational shooters and small-game hunters.
Columns
Editor’s Note — Quiet, Please
Suppressors typically reduce noise levels by about 20 to 30 decibels, roughly the same amount as a pair of high-quality earplugs or earmuffs. There is another benefit as well: suppressed firearms can reduce recoil, sometimes as much as 25 percent.Five Minutes With… Jeff Stawiarski, CEO Anderson Manufacturing
Jeff Stawiarski, CEO Anderson Manufacturing, knows that staying ahead of the competition requires an ability to call an audible.FYI — Invaluable Tool
MILO Range’s new VR training program prepares officers for real-world situations.
By Christopher Cogley
Departments
The Simple Truth – Think Big
Profits are important, but so is growing the sport. To do this, retailers and range owners need to "think big."
What’s Selling Where November/December 2024
All across the U.S -- Alaska to Arkansas; Montana to Maine. See which guns, ammo and accessories are hot at retailers in each territory across the country.
