November / December 2025
From the Cover
The headwinds of the last 18 months has affected the entire industry, and while Riton is no different, the changes have helped keep things moving in the right direction.
News Briefs
Quick and Easy Headrest Firearm Storage
The company’s latest storage product is the Compact Headrest Safe. It’s ideal for customers looking for a smaller profile than the company’s Vulcan or Slide safes.FN Receives Prestigious 2025 Ambrose Award
FN, the defense division of FN Browning Group, has been selected as the recipient of the 2025 Ambrose Award, presented by the NDIA Armaments Division Small Arms Committee.Laser Ammo’s Shot Body System
The Shot Body System (SBS), is a wearable sensor system specifically designed for force-on-force scenarios, active shooter simulations, and decision-making shooting exercises.Rotapoint Rolls Out Watch Cap
Rotapoint has launched Watch Cap, a precision-engineered, bore-concentric optic-mounting solution.Safariland Releases New Pro Impulse Hearing Protection Products
Safariland has announced the expansion of its Impulse hearing protection solutions.EOTECH Invests in Defense Technology
EOTECH recently announced the acquisition of VK Integrated Systems (VKIS), a Tennessee-based developer of advanced weapon electronics and battlefield networking solutions.By Design
Three main shotshell design elements drive HEVI-Shot’s product lines. Each serves a specific purpose at different price points.Springfield Armory Releases New SAINT Victor Rifles and Pistols
Springfield Armory has launched a collection of newly redesigned SAINT Victors.Barnes Bullets Launches the Barnes Bullet Points Podcast
The company recently rolled out a new podcast—Barnes Bullet Points—hosted by Barnes Bullets’ marketing manager Dale Evans.
Columns
Editor’s Note – The Digital Future
Does your brand have a strategy for digital marketing?Five Minutes With Tim Brandt, President, Murray Road Agency
Agency work has changed mightily in only a few years. How you adapt spells the difference between success and failure.FYI — Navigating the Unpredictable – Kinaxis’ Maestro platform gives businesses real-time solutions to supply chain problems.
Maestro is a generative AI-powered intelligent assistant that provides guidance based on supply chain best practices to ensure disruptions are absorbed and managed in real time.
Departments
The Simple Truth – Vital Skills – Good communication skills are a vital part of your business success. And good communication skills start right at the top, with you.
Good communication skills are a vital part of your business success. And good communication skills start right at the top, with you.
What’s Selling Where November / December 2025
All across the U.S -- Montana to Alabama; Iowa to Maine. See which guns, ammo and accessories are hot at retailers in each territory across the country.
