July/August 2024

  • August 8, 2024

    Accessories 2024


    Accessories always pay off. Most won’t take up a lot of shelf space, but pound for pound, they deliver the goods at your register.

    by Slaton L. White

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  • August 8, 2024

    Ammo 2024


    Whether customers are looking for upland loads, ammo for CCW or specialized rifle rounds, you're able to stock a host of new products this year.

    by Brad Fitzpatrick

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  • August 8, 2024

    Selling Hunting Handguns


    Keeping these five key points in mind will help buyers better understand why owning a hunting handgun makes sense.

    by Brad Fitzpatrick

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  • August 8, 2024

    The Eternal .30-06


    Well into its second century as America’s most popular rifle cartridge, the “aught-six” is precise, mannerly, and persistently lethal.

    by Andrew McKean

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From the Cover

Magazines are a common failure point, and factory designs can struggle to perform as needed—especially in high round-count scenarios. Elite Tactical Systems (ETS) strives to change that by designing and manufacturing high-quality, durable magazines capable of consistent feeding and impressive longevity.

 

News Briefs

 

Columns

  • FYI — eWool Heating Up
    While many of us in the U.S. think we know cold, the cold Alain Desmeules, Founder and CEO of the premium heated garment company eWool, grew up in a different kind of frigid.
  • Five Minutes With… Stephen Bindon, President and CEO, Trijicon
    Stephen Bindon has been with Trijicon since the beginning, helping his father, Glyn Bindon, build some of the earliest products the company brought to market.
  • Editor’s Note — Passing It On
    Passing it on. Those three simple words lay at the heart of the shooting sports. Mentoring new shooters helps grow the sport.

Departments

  • What’s Selling Where July/August 2024
    All across the U.S -- Wisconsin to Florida; Vermont to New Mexico. See which guns, ammo and accessories are hot at retailers in each territory across the country.

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