January/February 2025
From the Cover
For over 30 years, Samson Manufacturing has been trusted by those who demand rugged, reliable firearms accessories. From LEO/military to outdoor enthusiasts, their products are designed to perform and built to last. Samson takes pride in blending innovation, durability, and craftsmanship to create products that enhance your experience in the field, at the range, or on the job. In 2025, Samson is taking it up a notch — pairing their reputable durability with refined style to create a new product line that’s built for those who value performance and aesthetics. Samson’s new collection delivers tools and accessories that don’t compromise on either.
News Briefs
SHOT Business Q&A: Aiming for Excellence
At Riton Optics the goal is to solve the problem the customer doesn’t even know about yet.Safariland Announces New Fits for the Incog X IWB Holster
The popular Incog X IWB holster now accommodates Glock pistols with large lights, making it even more accessible for concealed carry enthusiasts.Nocpix Debuts New Models
As a global brand, Nocpix provides premium thermal optics through partners around the world. In the United States, Nocpix optics are distributed and supported by iRayUSA in Lewisville, Texas.Real Avid Introduces “Store Within a Store” Concept
Real Avid, the leader in DIY for Guns, recently announced the company’s latest merchandising concept—billed as a “store within a store”—debuted in the new Tulsa Scheels location last fall.Garmont Expands Law Enforcement Product Line
In 2025, Garmont will release two new styles, one for men and one for women, that leverage the comfort and durability of the iconic T8 collection and incorporate features and technologies that meet the specific needs of police, EMS, and other law enforcement professionals.Celerant and ANT USA Expand OTB Functionality
Expansion of partnership announced between Celerant and ANT USA, the industry leader in merchandise planning, sales forecasting, and Open To Buy (OTB) solutions.Sitting in Comfort
Alps Outdoorz, known for its line of innovative products, introduces the Browning Outfitter Chair, made under license from Browning.
Columns
Editor’s Note — Handle With Care
Like any lifelong assembly, it takes time to sort the gold from the dross. Estate sales can be painful affairs for a grieving family, and all too often these families can be taken advantage of.FYI — Community Service
McCunn Specialty Firearms is a family-owned business that believes in its mission of community service.
By Christopher CogleyFive Minutes With… Kellie Brunn, Co-Owner of XS Sights
Kellie Brunn is the co-owner of XS Sights, a second-generation, women-owned business in Fort Worth, Texas.
Departments
The Simple Truth – The Higher Road
Handling estate sales for grieving families is part of your business. Look beyond an immediate profit.
What’s Selling Where January/February 2025
All across the U.S -- Alaska to Kentucky; Colorado to Maine. See which guns, ammo and accessories are hot at retailers in each territory across the country.
