March/April 2024

  • May 28, 2024

    Guns 2024

    When manufacturers up their game, everyone benefits.

    by Eve Flanigan

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  • May 28, 2024

    Time-Tested Appeal

    The classic design of the 1911 lends itself to seemingly infinite variations, all of which enhance its enduring popularity.

    by Richard Mann

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  • May 28, 2024

    What Women Want

    Prior assumptions about what a woman customer wants in a firearm is no way to begin a sales pitch. Here’s how to avoid some of the more common pitfalls.

    by Mia Anstine

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From the Cover

The patented FXH 1911 DOUBLE STACK by American Tactical is a revolutionary handgun that stands out for its versatility across three calibers: .45 ACP, 9mm, and 10mm. All models boast the patented Ingenious Gun Works Hammer (IGW) Safety/Target Hammer & Sear and Barrel Bushing System, ensuring exceptional performance. Equipped with U.S.-made American Tactical Glock style night sights, these handguns guarantee increased accuracy in various shooting scenarios. A slide cut for optics, with various optics adapters available, increases the versatility of this line. 


News Briefs

  • Rossi Rebound
    Rossi products are positioned to offer classic American firearms and modern renditions of iconic guns at prices that sit well with customers.
  • Silver Stag’s Hands-On Approach
    The Silver Stag knife product line consists of a broad assortment of semi-custom-crafted American-made hunting and fishing knives.
  • Outdoor Edge Expands Into EDC
    Outdoor Edge applies replaceable-blade technology to a whole new consumer demographic with the introduction of its new everyday carry knives.
  • Freedom Outdoors Acquires Stoddard’s Range and Guns
    Freedom Outdoors recently announced the acquisition of Stoddard’s Range and Guns, a respected name in the shooting and outdoor sporting industry.
  • Knowledge is Power
    Knowledge of sales trends can empower retailers to more intelligent business decisions that can help improve a store’s profitability.
  • C&H Precision Debuts Red Dot Sight
    C&H Precision is introducing the ERD-1 rifle red dot, the first of three rifle optics debuting in 2024 as part of an all-new product line.
  • Realtree Introduces APX
    Realtree’s launch of the all-new APX pattern at the 2024 SHOT Show marked a special day for outdoor brands and consumers alike.
  • Eye in the Sky
    Teal is helping to rebuild America’s sUAS (small unmanned aircraft system) industrial base to compete on a global scale.



  • The Simple Truth – Talk of the Town
    Have you ever wondered why some businesses attract a strong support team of guests? So, just how does a business become the “talk of the town?”
  • What’s Selling Where Mar/Apr 2024
    All across the U.S -- Michigan to Georgia; Maine to New Mexico. See which guns, ammo and accessories are hot at retailers in each territory across the country.

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