September / October 2026
From the Cover
Nocpix Rico 3 Thermal Sights
News Briefs
A Smarter Way to Sell Used Guns
GunBroker.com recently announced an integration with Slingit’s AI-powered platform in order to help firearm dealers buy and sell used guns smarter and faster.Leupold Adds New Reticle Options to the Mark 4HD Line
Three new reticles have been added to Leupold’s Mark 4HD line family of riflescopes.Remington Partners with Original Grain to Launch “The Hunt Club” Watch Collection
The collaboration will feature four unique watch designs with additional styles planned for the future.Smith & Wesson Adds M&P 15 AXE SBR
Smith & Wesson Brands has added the new M&P15 AXE SBR to its popular M&P15 rifle lineup.Federal Takes Ammunition to the Next Level
With a Peak Alloy case, it’s loaded to 80,000 psi, producing muzzle velocities 300 fps faster and beyond 3,000 fps in select loads, while maintaining similar perceived recoil.Heritage Outdoor Group Acquires Badlands
Heritage Outdoor Group recently acquired Badlands, a leading hunting backpack, gear, and apparel brand, from W. C. Bradley Co.Q Selects Guidefitter to Power Its Pro Program
Kevin Brittingham’s firearms and suppressor company has named Guidefitter its exclusive pro program partner.PROOF Research Adds Shorter Barrel Configurations
The more compact configurations improve overall maneuverability while retaining the precision and performance that shooters expect from the Elevation platform.New XS Sights for the Ruger SP101 Revolver
Now Ruger SP101 revolver owners can upgrade their factory sights with XS’s pre-drilled Tritium Standard Dot front sight for easier target acquisition.
Columns
Five Minutes with John Bailey, Vice President of Marketing, EOTECH
EOTECH’s mission is to develop products that deliver performance, durability, and reliability.FYI — The Technological Advantage – Vortakt Barrel Works takes gun barrel design and manufacturing to new levels.
Vortakt Barrel Works takes gun barrel design and manufacturing to new levels.Unquestioned Force – There was a time when women weren’t welcome in the shooting sports. That’s no longer the case.
There was a time when women weren’t welcome in the shooting sports. That’s no longer the case.
Departments
The Simple Truth – Be the Voice – Engaging with the media is a necessary part of the business.
Engaging with the media is a necessary part of the business.
What’s Selling Where September / October 2026
All across the U.S -- Montana to Alabama; Iowa to Maine. See which guns, ammo and accessories are hot at retailers in each territory across the country.
