Features - SHOT Business

July 2, 2026

Ammo 2026

Ammo 2026

This year’s list of new ammunition products includes loads for every discipline from big-game and waterfowl hunting to home defense and competition shooting.

July 2, 2026

Ammunition

Selling Hunting Ammunition

You can’t stock every load or know what every customer wants. But smart choices in both arenas boost profits.

July 2, 2026

iRay Thermal Optics

The Heat is On

Thermal optics is a growing category, and iRayUSA is leading the way.

July 2, 2026

Incident Response Plan

How to Create An Incident Response Plan

Here’s how to develop a winning cyber defense plan.

May 13, 2026

Suppressor Market

The Big, Beautiful Suppressor Market

The removal of the federal suppressor tax should kickstart sales into high gear.

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