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    September 17, 2026
    Selling Riflescopes

    Selling Riflescopes

    Today’s feature-laden riflescopes can pose a challenge for counter salesmen who haven’t stayed completely abreast of the latest developments.
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    September 17, 2026
    Primos

    The Wild Life

    Primos celebrates 50 years of helping sportsmen enjoy the outdoors.
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    September 17, 2026
    Range USA

    Full Speed Ahead

    A chance encounter led to the creation of a booming business.
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    July 2, 2026
    Ammo 2026

    Ammo 2026

    This year’s list of new ammunition products includes loads for every discipline from big-game and waterfowl hunting to home defense and competition shooting.
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    July 2, 2026
    Ammunition

    Selling Hunting Ammunition

    You can’t stock every load or know what every customer wants. But smart choices in both arenas boost profits.
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