Savage Arms Debuts Proprietary Camo Pattern

Savage Arms is adding its own versatile camo pattern, Woodland, to its IMPULSE Big Game and 110 Ultralite Camo rifle lines. Both rifles are mainstays in the Backcountry Xtreme Series and continue to showcase the AccuTrigger, now in its twentieth year on the market.

Savage Woodland is a breakthrough design created specifically for the firearms manufacturer. It utilizes natural colors and shapes that are digitally enhanced to provide the ultimate in concealment at all ranges. The versatile mix of tans, browns, and greens blends seamlessly into a variety of terrains. Savage Woodland hides hunters effectively in different cover—from hardwoods to grasslands, and even deep into the mountains.

The IMPULSE Big Game is Savage’s original straight-pull model. Since its introduction, several other models for hunting and competition have been released due to the popularity in the American and international markets. Developing Woodland camouflage was a decision driven by customers. Savage received consistent feedback that hunters preferred a pattern that performed best in the field as opposed to one brand or one pattern.

“We’ve always had big plans for the Savage brand,” said Beth Shimanski, director of marketing at Savage Arms. “To see the lifestyle aspect of Savage take shape and receive supportive feedback and validation is exciting and opens a lot of new doors. You’ll see more of this in the future. Regarding camouflage, we worked hard on Woodland to get it right. The data that made us pull the trigger on this decision was that hunters wanted patterns that benefited them in the field—meaning concealment when it matters most. So, developing our own camouflage was something we took very seriously.”

The 110 Ultralite is designed to combat elevation and elements while maintaining the performance of a factory blueprinted Savage 110 action. The carbon-fiber-wrapped stainless-steel barrel and melonite skeletonized receiver minimize weight, a vital concern for hunters in challenging mountain terrain. The rifle comes equipped with Savage’s AccuFit technology with adjustable length-of-pull and comb height to provide hunters with optimum fit and performance, and the user-adjustable AccuTrigger allows crisp, clean shots. (savagearms.com)