Falco Holsters Unveils New Dealer Program

Falco Holsters, known for handcrafted leather holsters and customized everyday carry solutions, recently introduced a cutting-edge dealer program tailored for brick-and-mortar retailers. The program showcases dealer-only Falco Multifit holsters, streamlining SKU management and optimizing retail space utilization.

“Our dealer-exclusive category is designed to enhance the retail-to-consumer relationship at the counter level,” says Katarína Zacharová, vice president of sales and marketing for Falco Holsters. “Each holster is crafted to bring value to both merchants and their customers, offering exclusive products not available elsewhere—not on our website and certainly no better deals on Amazon or any other e-commerce platform.”

Zacharová emphasizes that this Falco program will deliver seven key benefits for participating dealers.

Exclusive Product Line: There will be no direct-to-consumer sales via Falco e-commerce. “We do market the products to our online customers; however, rather than selling directly, we refer customers to your store. The sale is yours,” she says.

Brand Ownership: No third-party sales are allowed. “While we own the listings of these products on Amazon to maintain control, they are listed at MSRP, with a four-week lead time, and we charge for shipping. This way, we ensure consumers will not get a better deal on the exclusive products online.”

Enhanced Profitability: Attractive margins ensure retailers enjoy a healthy bottom line, with no minimum order quantities. “We make it easy. Falco starts small by learning what products move and grow the relationship by analyzing your preferred product options and inventory. Because we consider our competitors, our pricing ensures excellent value.”

Strategic Pricing Policies: Falco requires its dealer partners to sign and comply with its MAP policy. “While there are challenges to monitoring in-store sales, we monitor online offers and promotions to protect your business. This structure provides retailers with a competitive edge in the marketplace.”

Efficient Inventory Management: Falco has created an easy-to-navigate sizing system that keeps the SKU count low and saves shelf space. “Attractive packaging clearly shows firearm compatibility parameters, taking the pressure off salespeople.”

Territory-Based Exclusivity: The distinguishing benefit of carrying Falco holsters is their exceptional value and benefits that draw people in. “If you understand the advantage of curating a product selection that resonates with your customer base, you are the partner Falco seeks.”

In-Store Marketing Support: Falco caters to the needs of its dealers by offering choices to include banners, signage, POS displays, giveaway/raffle items, swag, and more. “Also, Falco advertises with nationally recognized platforms, building brand awareness at the consumer level.”

Simple Ordering Process: Dealers can place orders with Falco or its distribution partners. “We maintain communications with you and provide direct dealer support throughout the process. Orders may be fulfilled with U.S.-based partners, meaning there are no import requirements or overseas shipment issues. Products are shipped via UPS or FedEx.” (falcoholsters.com)