Outdoor Edge Expands Into EDC
News Briefs - January/February 2024
By Christopher Cogley
Outdoor Edge knives have been a staple of hunters for years. The replaceable-blade technology that OE is known for has helped hunters make quick work of field dressing game of all varieties. Now OE is applying that same innovative technology to a whole new consumer demographic with the introduction of its new Razor VX line of everyday carry knives.
“This is really going to turn some heads this year,” says William Morgan, director of marketing and product management for Outdoor Edge. “It’s a huge step forward for us, and it’s going to change the way people look at Outdoor Edge.”
Moving from an almost exclusive hunting base into the competitive EDC market is no small feat, and it’s not one that OE took lightly. “This has been many months in the making,” Morgan says. “We did extensive market research, and at the end of the day we knew we had something we could offer consumers that filled a very specific need.”
That need, it turns out, is an EDC that is customizable based on varying situations. For many EDC loyalists, blade type is more than a simple preference—it’s a matter of practicality. A straight blade is the most generalized blade and by far the easiest to sharpen and maintain. But there are times when the cutting ease of a serrated blade makes so much more sense.
With the OE’s RazorSafe replacement blade system, users can quickly and easily switch between a straight edge and half-serrated blade depending on individual needs. Adding to the versatility of the Razor VX knives is the option of straight or half-serrated replacement utility blades with a Warncliff-like tip.
“The blade ecosystem with this line gives you the ability to drastically change the personality of the knife in an instant,” Morgan says. “And that’s exactly what we were shooting for.”
The Razor VX collection includes five different knives aptly named VX 1-5. Three of those knives (VX 1-3) include two different versions, creating a total of seven different options from which consumers can choose. Each of the knives offer a combination of features designed to help consumers pick the handle, finish, and opening mechanism that best suits their preferences. Among the options are opening mechanisms using either ceramic or stainless-steel ball bearings, stainless-steel or black oxide blade holders, and G-10 or micarta handles.
For customers who are looking for even more options, the VX-1 features a stylish anodized aluminum handle and a spring-assisted blade deployment. It is available in either a black oxide or stainless-steel option. The collection also includes two options for customers who are looking for EDC with carbon-fiber handles.
In keeping with what has almost become the standard size in EDC, all of the Razor VX knives have a 3-inch blade and a convenient lock button to make it simple to release the replacement blades and lock them back into position. Deep carry clips, liner locks, and ambidextrous one-finger openings are all standard on every knife.
“We made sure to include all the features that most people have come to expect in their EDCs,” Morgan says. “When you combine that with the versatility that the replacement blade system provides, we’re really upping the bar on quality and fashion with this collection.”
Morgan says that Outdoor Edge is committed to making a big splash with the launch of the Razor VX collection both at the recent SHOT Show and with retail partners across the country. And don’t expect this line to be a one-hit wonder for OE.
“We are fully committed to the EDC category, and we have so much more to come,” Morgan says. (outdooredge.com)