Nosler Introduces Whitetail Country Ammunition

By Brian McCombie

Nosler’s latest deer-hunting round, Whitetail Country, is entering the hunting market at prices that may surprise retailers and hunters alike. Whitetail Country is available in two general loads. First are the rounds built around Nosler’s upgraded Solid Base bullet. Introduced in 1972, the Solid Base bullet now features a fifth-generation tapered jacket and a precise, form-fitted lead-alloy core that delivers lethal penetration and significant expansion to quickly take down deer and other game.

For longer-range hunters, the Solid Base bullet's boat-tailed design enhances accuracy for shots out to 400 yards. Solid Base Whitetail Country is available in 6.5 Creedmoor, .270 Win., 7mm-08 Rem.,  .30-30 Win., .308 Win, and .30-06. Bullet weights range from 130 to 165 grains.

Second, Nosler also manufactures Whitetail Country loaded with the company’s new straight-wall bullets for those hunters in the various straight-walled-only deer-hunting zones. Building on decades of expertise, the straight-wall bullets are engineered with a cutting-edge design for enhanced accuracy and devastating penetration, all the while being fully compliant with straight-wall regulations across the nation. Straight-wall Whitetail Country rounds are available in 350 Legend loaded with an 180-grain bullet, and .45-70 Gov’t. launching a 300-grain deer thumper.

Suggested retail for all of the above is $34.95 in boxes of 20, except for the .45-70 Gov’t. at $39.95 for a 20-round box. Compare those numbers to Nosler’s Trophy Grade centerfire rifle rounds at roughly twice the price and Expansion Tip rounds at approximately $30 more per box of 20.

“It's incredible to witness the progress in manufacturing that has occurred over the past five decades manifest in a single product,” says John Nosler, president of Nosler, Inc. “When we developed the Solid Base, it set off a chain reaction that led to the creation of the Ballistic Tip and AccuBond. Now, we have revisited the evolution of those products and incorporated them back into the Solid Base, resulting not only in a new projectile but also an entirely new line of ammunition. By implementing new manufacturing techniques, we have found a more efficient way to produce them. This means better performance at a lower price, all proudly made in the USA. What's not to love about Whitetail Country ammunition?”  

Interested in becoming a Nosler dealer? The easiest way to do so is to go to Nosler’s dealer contact page. Your geographic area of the country has a specific sales representative listed with complete contact information.

Nosler ammunition and components are also available through distribution. Bill Hicks & Co., Crow Shooting Supply, Sports South, and Zanders Sporting Goods are among the many distributors carrying Nosler. Your customers may already be asking about Whitetail Country ammunition. Ever since it announced the new line in the fall, Nosler has made a marketing full-court press with the new ammo line in digital and print platforms and across the social media landscape. Much more coverage of the ammo line will roll out during 2025, too.

Nosler continues to collaborate with industry partners to offer other new products. In 2024, for example, the company worked with Marsupial Gear to produce the Nosler x Marsupial soft rifle case. The rugged case keeps rifles safe and secure, featuring a velvet soft interior, a padded carry handle, and a detachable shoulder strap.

Meanwhile, the popularity of the Nosler suppressor lines keeps growing. Its centerfire hunting suppressor, the SR-30k (K-Can) was a big seller for the company last year, and the future for this line looks ever better as NFA wait times continue to shrink. All of which means, 2025 will be one fine year for Nosler and its dealers. (nosler.com)