
Celerant and ANT USA Expand OTB Functionality
News Briefs - January/February 2025
Celerant Technology, a preferred retail software provider for the National Shooting Sports Foundation (NSSF), recently announced the expansion of its partnership with ANT USA, the industry leader in merchandise planning, sales forecasting, and Open To Buy (OTB) solutions for traditional retailers as well as eCommerce and multichannel enterprises. The new functionality enables independent FFL retailers to plan sales and manage purchasing budgets. The OTB software is user-friendly and straightforward to navigate. The flexibility of the RetailOptia software reflects the partnership between Celerant and ANT USA, both aiming to provide retail technology solutions designed to facilitate the growth of FFL dealer businesses.
The newest offering from ANT USA, RetailOptia OTB, is designed as a DIY OTB solution for small-to-medium dealers to access professional-grade tools and key performance indicators. The software facilitates the planning of sales, margins, inventory, and historical performance analysis. With RetailOptia OTB, retailers can quickly develop buying guardrails, forecast category, and store sales in their business, from brick-and-mortar locations to the eCommerce landscape.
“I am excited to expand the relationship we have long enjoyed with Celerant to the small-to-medium business market,” says Dmitry Goykhman, founder and president of ANT USA. “Our partnership with Celerant has always focused on the growth of big and small retail enterprises. Now that RetailOptia can rely on a factory-built data interface to Celerant’s Cumulus and Stratus solutions, more retailers will have access to tools built for maximizing revenue, improving inventory performance, and preventing overbuying.”
Cumulus Retail is a cost-effective software as a service solution for small-to-medium retailers. Stratus Enterprise is a comprehensive solution with advanced and custom functionality.
The new integration enhances OTB updates with historical actuals and product taxonomies across a single FFL store or multiple locations and channels. Tools for sales planning, stock targets, and accessing data on margins, cash flow, inventory risks, and buying discipline help streamline merchandise planning. RetailOptia operates on a subscription plan as a practical addition to Celerant’s retail software. It can be used both in the office and on the go, working seamlessly with Celerant’s hybrid point-of-sale system.
“Our partnership with ANT USA strengthens our commitment to providing retailers with tools that increase sales and streamline merchandise planning,” says Ian Goldman, president and CEO of Celerant Technology. “With the new integration of RetailOptia, retailers will not need to execute additional tasks in their planning. Merchandise data flows seamlessly through the system every day, constantly updating as it processes and saving time on manually manipulating the information. This collaboration helps better position smaller-to-medium retailers to be more competitive against the big-box competitors. Because we already offer their Pro-Grade software, adding an affordable option that more retailers can use is a welcome addition to the toolbox we already offer our retailers, no matter their size.”
(celerant.com/ANTUSA)