Riton Introduces New Warranty Policy

Riton Optics is now offering peace of mind for dealers and users alike with the conversion of The Riton Promise Warranty to a fully transferable unlimited lifetime warranty. “As hunters and shooters ourselves, we wanted to offer the highest level of support we could to our customers, but also to our network of dealers, so they can have absolute confidence in all aspects of the Riton brand,” says Brian Young, vice president of sales at Riton.

The Riton Promise Warranty will require no proof of purchase to exercise and will cover any manufacturer defect as well as accidental damage or breakage. The warranty will cover variable power optics, binoculars, spotting scopes, and unlike many other brands, red dot optics as well.

“We stand behind our products,” says Chris Varas, assistant director of product research and development. “When we looked at our processes, we were already going above and beyond for our customers anytime we could. We were already functioning like this, because a quality customer experience matters so much to us, but we weren’t promoting it. There just wasn’t any reason not to do this.” 

Like all unlimited lifetime warranties, there are exclusions to what is covered, such as loss, theft, or deliberate damage.

“Riton customers can focus on what matters without worrying how the brand will support them if something goes wrong. That’s what matters,” says Young. To learn more about Riton’s commitment to its customers and retailers, see page TK. ritonoptics.com