Woox: Where Performance Meets Tradition

WOOX is a premium outdoor-gear brand that blends 85 years of Italian artisan tradition with modern American manufacturing excellence. Founded by the Minelli family in 1937 in the mountain valleys of Bergamo, Italy, WOOX traces its roots to a workshop where Francesco Minelli and his sons learned the artistry of woodworking—shaping raw wood by hand, with patience, pride, and an emphasis on craft over scale. This secret formula is what makes their products so unique, and the reason why they are committed to representing their Italian craftsmanship around the world.

Today, WOOX stands at the intersection of heritage and performance. With its U.S. headquarters based in Hickory, North Carolina, the brand has expanded into a state-of-the-art manufacturer while carrying forward the legacy of its Italian lineage. WOOX products are designed for outdoor enthusiasts, precision shooters, and adventurers who value quality, style, and durability, not simply mass-produced gear.

At the heart of WOOX’s mission is the desire to make gear that lasts—products that are beautifully made, technically sound, and thoughtfully engineered. Their product portfolio includes world-class rifle stocks and chassis systems, axes, knives, and accessories that are built with the kind of craftsmanship that once characterized custom woodwork and hand-finished metalwork. For example, the flagship Furiosa chassis marries aerospace-grade aluminum with hand-finished wood sections, blending modern precision with time-honored aesthetics.
WOOX isn’t just about gear; it’s about community, respect, and lifelong use. Their “100-Years Support Service” program offers century-long sharpening of blades and technical assistance for stocks and chassis, reflecting their belief that ownership is an enduring relationship, not a one-time purchase. Sustainability and conscientious manufacturing also figure in the brand’s ethos. They commit to respecting the natural materials they work with and to crafting gear that can be used for generations.

WOOX delivers the look and feel of artisanal craftsmanship, the performance of precision engineering, and the durability of serious gear for the field or the range. Whether you’re outfitting a lever-action rifle with a handcrafted walnut stock, or selecting a rugged fixed blade knife, WOOX invites you to join a tribe of outdoor-minded people who value authenticity, quality, and purpose-driven design. Booth #71153