The Silent Authority is Back

Advanced Armament Corporation (AAC), known as “The Silent Authority” and a pioneering leader in firearm sound suppression since 1994, recently announced a major organizational relaunch and restructure of the brand. This initiative represents a fresh, new chapter for the organization and its loyal consumers, as well as for the advancement of firearm suppressor technology, service, and innovation in the military, law enforcement, and civilian markets.

JJE Capital Holdings, which owns several brands in the shooting and outdoor industries, purchased Advanced Armament Corporation with the mission to strengthen the brand and to reaffirm its dedication to customer support while building on its core strengths of producing reliable, premium-performance suppressors for the modern military warfighter, defense professionals, and shooting enthusiasts across the nation. To maintain brand continuity and to ensure forward engineering and customer service under the newly established Advanced Armament Company brand, AAC will be staffed with a deep bench of suppressor industry professionals and AAC alumni, including senior program manager Ben Bachmeier.

“We are fortunate to have acquired the former Advanced Armament Corporation’s intellectual property and brand name,” says Bachmeier. “This has given us the opportunity to start fresh with people who have been involved with, and have been passionate about, this brand for a long time, including myself. It is my intention to take care of the people that have, over the years, helped propel the AAC brand to its leading position in the industry.”

With the establishment of the new Advanced Armament Company comes a renewed commitment to quality manufacturing and attention to customer needs. AAC will provide service and repair of all legacy suppressors from the Advanced Armament Corporation brand and provide a new lifetime warranty for all new suppressors manufactured under the relaunched Advanced Armament Company brand.

As part of the brand relaunch, AAC will be updating its website and standing up a new customer service center at its corporate and operational headquarters in Huntsville, Alabama.

“The consumer is our main focus, whether it is servicing current AAC products already in the field or developing new products based on what our customers need for their specific professional, competitive, or recreational shooting endeavors,” Bachmeier says. “And to our existing customers, we want to say that AAC hears you, and we are going to do everything we can to take care of you, now and in the future.” (advanced-armament.com)