Benelli Launches Premier Dealer Program

Quality products combined with quality service equals a quality customer experience. That is the foundation for a lasting and profitable business relationship. It is also the foundation of the new Benelli Premier Dealer Program, which launched at a Benelli dealer meeting at the 2023 SHOT Show.  This new initiative by Benelli USA is designed to deliver a positive, consumer-focused in-store experience with leading independent retailers across the country.

The Benelli Premier Dealer Program pairs the most respected shooting sports retailers in the U.S. with an experiential retail floor presentation highlighting the Benelli, Franchi, and Stoeger brands. This is a first-of-its-kind creative execution, the centerpiece of which consists of 90 Benelli brand long guns displayed in a dynamic merchandising format that is high-tech, efficient, and visually stands out to educate and inspire consumers.

In addition to the enhanced merchandising experience, the program offers participating dealers enhanced benefits, including product fulfillment, featured exposure on BenelliUSA.com, consumer events, and more. The Benelli Premier Dealer Program also combines in-store merchandising with digital and social media in an omni-channel approach to build brand and product awareness through Benelli’s top customers.

The Benelli Premier Dealer Program currently has locations across the country, from California to Maine. The program kicks off officially this year as Benelli looks to expand dealer participation throughout 2023. Part of this official launch was a reception for participating dealers at this year’s SHOT Show.

“Benelli USA could not be more excited to officially launch our Premier Dealer program as an elevated partnership that strengthens the bond with our top customers nationally,” said Lee Colquitt, vice president of sales. “By investing in each other, we will work to grow revenue by combining our best-in-class firearms with best-in-class independent retailers and by incorporating high-level sales and marketing strategies for years to come.”

To learn more about the Benelli Premier Dealer Program, contact Chris Lindblom at clindblom@benelliusa.com. (benelliusa.com)