Mossberg Reorganizes Sales and Marketing Department
News Briefs - May/June 2023
O.F. Mossberg & Sons, Inc., recently announced a pair of personnel changes within its sales and marketing department. Bill Brown has shifted from his role as director of sales into the role of senior director of product management. In this newly developed role, Brown will be responsible for developing and bringing new and differentiated products to the market that both addresses market needs and represents viable business opportunities. Brown will be working closely with supply chain, engineering, and operations teams to help shepherd products from the new product development stages through the entirety of the product’s lifecycle. He enters this role with a vast amount of firearms product experience, having spent 12 years working for Smith & Wesson in various capacities, such as civilian training manager, firearms instructor, manager of retail services, national accounts manager, and senior national accounts manager, before joining Mossberg in 2011. Here, he excelled within the sales and marketing department before being promoted to sales director in 2015.
Brian Krouse has transitioned from his role as national accounts manager to the role of director of sales. In this new role, Krouse will be charged with supporting and supervising Mossberg’s team of regional sales managers to ensure that annual sales targets are achieved. Krouse enters this role with a substantial amount of sales and sales management experience, having spent eight years with Andersen Windows, first as a national accounts sales representative and later as a national accounts sales manager, where he supervised a team of sales representatives. After working at Andersen, Krouse went on to spend seven years working as a district sales manager for Smith & Wesson before joining Mossberg as a national accounts manager in 2015.
“These positive changes within our organization will be instrumental in aligning Mossberg for positive growth in the years to come,” said John MacLellan, Mossberg’s vice president of sales and marketing. “Both Bill and Brian’s deep understanding of the Mossberg product line and the commercial firearms user will continue to allow Mossberg to serve its customers with quality product and unparalleled service.” (mossberg.com)