Celerant Re-Starts Automated Ordering and Product Feeds

Dealers can now resume using MGE Wholesale’s dealer services through Celerant’s retail software to increase both store and online sales. These services, which include automated ordering and product feeds, were on hiatus because of the long-term effects of the global pandemic, but are now completely reactivated.

To streamline inventory, dealers can integrate their Celerant point of sale software with MGE Wholesale. This enables dealers to import MGE’s catalog and order electronically, helping them build their product database without manual data entry, drastically reducing errors and saving time. Dealers can streamline the ordering process even further by setting up minimum and maximum thresholds in the retail software, which automatically sends purchase orders to MGE when inventory is low for a particular product, thus helping the dealer keep store shelves stocked.

“We have been partnered with Celerant for several years, with many of our dealers using their point of sale and eCommerce software,” said Brad Rupert, general manager of MGE Wholesale. “After pausing our integrated services at the start of the pandemic, everyone at MGE is excited to once again offer these services to our dealers, and doing it through Celerant’s software makes it easy.”

Dealers of MGE Wholesale can offer their customers more products both online and in-store. This is accomplished by pulling product data feeds and displaying them on Celerant’s eCommerce platform and store kiosks with images, MAP pricing, inventory counts, and more. Dealers can set pricing rules to automatically change the price of online products by a percentage or dollar amount and set data level rules to ensure products are displayed only if MGE has enough on-hand quantities. Orders placed online or on the kiosk can then be routed to MGE for store replenishment.

“We are excited to reactivate our integrations with MGE for our dealers,” said Michele Salerno, marketing director of Celerant Technology. “It was just a couple of months prior to the start of the pandemic that we announced our new partnership and then temporarily paused the automations due to market circumstances. It’s refreshing to resume these services.” (celerant.com/mge-wholesale)