Rothco Grows Its CCW Line

Everyday Carry (EDC) is a growing market that focuses on preparedness and survival. Someone interested in EDC may be carrying multi-tools, flashlights, knives, and everyday items such as a smart phone, wallet, and keys. In the past year, according to Google Search Trends, there has been more than a 40 percent increase for the search term “everyday carry.” Searches for similar terms, such as “concealed carry”, “concealed carry gear”, and “concealed carry clothing,” have been trending upward for the past decade as well.

“Concealed carry isn’t just for gun stores or just for firearms; it’s about securely carrying personal items,” says Kristy Dineen, director of brand marketing and e-commerce at Rothco, a company that specializes in concealed-carry gear. “Whether your customers are trying to keep their passports and electronic devices secure while traveling or utilizing the pockets for EDC, the versatility of Rothco’s concealed-carry gear will keep their belongings safe. For example, the pockets on our Concealed Carry Jacket, designed for spare ammo magazines, are the perfect size for a flashlight, multi-tool, pocket knife, or small electronic device.”

Rothco’s concealed-carry line features jackets and vests, their best-selling CCW Hoodie, and bags and holsters, all designed with concealed-carry features. In addition, Dineen notes that aside from the outdoors and survival market, Rothco’s jackets and vests are also a good choice for travel because they can keep personal belongings secure while the wearer is in transit. “Almost everyone carries hundreds, if not thousands, of dollars of technology on them and concealed-carry gear can be used to carry all that tech securely and safely,” she says. “An item like Rothco’s Undercover Travel Vest has concealed interior pockets large enough to hold a tablet, cell phone, camera, or other electronic devices and even has hidden pockets to keep your passport or wallet safe and secure.”

Rothco’s Concealed Carry 3 Season Jacket is designed to keep the wearer warm while providing two internal pockets for quick and easy access. Features include two inner padded universal handgun concealed pockets (one on each side) with hook-and-loop closures and four inner mag pockets with hook-and-loop closures. The jacket is constructed of a washed 100-percent cotton outershell with an insulating quilted inner lining. A pair of tricot-lined front zipper pockets keep hands warm while also holding EDC items.

Last fall Rothco introduced the Concealed Carry Woobie Jacket, continuing with the progression of the iconic Woobie collection, which ranges from a field-proven military poncho liner to a mid-weight jacket. This line has all of the concealed-carry functionality of the company’s popular outerwear series. The jacket features Rothco’s signature ambidextrous internal padded and reinforced concealed pockets with hook-and-loop closures, two mag pouches (one on each side), and a two-way zipper. The quilted outer shell is 100-percent polyester, with a six-ounce quilted liner that provides all-day warmth.

“Product demand for these items has been growing, and so has our selection,” Dineen says. “And, there is more to come.” (rothco.com)