Taurus USA Reintroduces the 917C

Taurus USA, a leading manufacturer of firearms for everything from personal protection to hunting, recently promoted Caleb Giddings to general manager of marketing. Giddings originally joined Taurus as marketing manager after consulting on the project that would result in the award-winning Taurus 856 Executive Grade. He steps into his new role leading the marketing department after playing a crucial role in the successful launches of many new products, including the first-ever optics-ready defensive revolver, the Taurus 856 T.O.R.O (Taurus Optics Ready Option).

“I am tremendously excited for my expanded role here,” Giddings says. “I can’t wait to keep working with the team in marketing to continue to promote not just the Taurus brand, but also Rossi and Heritage.”

In his new role, Giddings will oversee marketing efforts for Taurus USA and its family of brands, including Rossi USA and Heritage Manufacturing. “I’m looking forward to SHOT Show 2024. Between the new products we’re launching and the upgrades to our display, I’m excited to showcase what our brands are doing.”

One of Giddings’ first accomplishments is the reintroduction of the 917C, a compact version of the company’s legendary Taurus 92.

The Taurus 917C was popular with customers thanks to its compact size, easy shooting characteristics, and full-length accessory rail. Unlike other compact double-action/single-action semi-automatic pistols, the new Taurus 917C is capable of mounting full-size weapon-mounted lights and other accessories. In addition, the 917C is compatible with all Taurus 92-style magazines.

“I actually had one of the original 917C pistols all those years ago, and I regret selling it,” says Giddings. “I’m a huge fan of traditional double-action semi-autos like the Taurus 92, so bringing back the 917C makes a ton of sense to me. I can’t wait to put some serious rounds downrange out of this.” SRP: $599.99. (taurususa.com)