Realtree Introduces APX

Realtree’s launch of the all-new APX pattern at the 2024 SHOT Show marked a special day for outdoor brands and consumers alike.  Including a mixture of both vertical and horizontal shapes, the APX pattern has undergone extensive real-world testing through various hunting situations, multiple geographic regions, and conditions. APX’s environmental colorations and open zones match the canopy of a hardwoods bottom, and multiple color regions of natural tans and grays help distort and break up the natural form of a human body. A new “S.E.T.” technique (Soft Edge Technology) helps prevent hard lines and allows for a more natural blending mode to take place while abstract elements reflect the natural look of bark and rock formations.

A larger 36-inch pattern repeat allows for a more diverse pattern overall. For partners and manufacturers, the larger repeat allows for thousands of different ways to cut up the pattern on a garment while still allowing the pattern to be effective in the field.

“Realtree APX might be the most effective camo pattern we’ve ever designed. From trees, rocks, and the ground floor the pattern virtually disappears,” says Realtree owner and designer Bill Jordan. “When you’ve found so much success with a pattern it is always hard to improve upon it, but with APX I can honestly say we did—and in a big way.” (realtree.com)