
Real Avid Introduces “Store Within a Store” Concept
News Briefs - January/February 2025
Real Avid, the leader in DIY for Guns, recently announced the company’s latest merchandising concept—billed as a “store within a store”—debuted in the new Tulsa Scheels location last fall. This is the first Scheels location in Oklahoma and will feature 75 specialty shops within the 240,000-square-foot retail space.
In acknowledgement of Real Avid’s leading position in the firearms cleaning, maintenance, and DIY segment, Tulsa Scheels will host the newest Real Avid merchandising concept in the store’s firearms section. This will include over 30 feet of display space, plus Real Avid branded tables and fixtures containing a full range of Real Avid products—from basic gun cleaning kits and chemicals to the many specialty tools and equipment that has made Real Avid the go-to source for do-it-yourself firearms enthusiasts.
“Our goal for this new merchandising approach is to help our valued retail partners give their customers a hassle-free, informative, and convenient experience when purchasing their essential firearm support tools and materials,” says Tom Knudtson, Real Avid’s vice president of sales. “It can be somewhat confusing for customers to search through a large pegboard display to find the right combination of tools they need to keep their guns in top condition. By consolidating everything into one brand-focused area, sales assistants and their customers can easily find what they need and discover products they might otherwise miss in a typical pegboard environment.
“We appreciate Tulsa Scheels taking the lead in being the first retailer to adopt our ‘store within a store’ concept, and we congratulate them on opening what will surely be a standout service center for shooters and outdoors enthusiasts in the greater Tulsa area.” (realavid.com)