Celerant’s FFL PoS Integrates with Gunstores.com

Celerant Technology, a leading provider of innovative retail solutions for the firearms industry, has agreed to a partnership with Gunstores.com, a new online marketplace for firearms. Through Celerant’s point of sale, dealers can display and sell store inventory on Gunstores.com with local same-day pickup—enabling dealers to expand their market reach and increase online sales, whether they have an eCommerce website or not.

“Gunstores.com is excited to partner with Celerant Technology,” said Brad Canter, director of marketing at Gunstores.com. “With many of our dealers already using Celerant, this integration will streamline and automate the process of showing their local in-stock inventory.”

Through Celerant’s point of sale, dealers can push product data directly to Gunstores.com, including product UPC, price, stock levels, and location code, thus eliminating manual data upload to the marketplace. Gunstores.com automatically displays the dealers’ products on their website, along with consumer-ready product descriptions and images pulled directly from distributors. Consumers can search for products based on zip code, making it easy to purchase items currently in stock at a location near them, and then pick up their order same day at the local store. Gunstores.com processes transactions using the individual dealer’s merchant account. Coming soon, orders placed on Gunstores.com will be pushed back to Celerant’s back office software, allowing dealers to manage sales from all channels in a single place.

With Celerant’s integration to Gunstores.com, firearm dealers can boost online sales, and reach new, local customers that may not have been aware of their store and/or website. Dealers can also sell even more products in-store once the customer arrives at the store to pick up/complete their order, giving the dealer the opportunity to turn them into new, lifelong customers. The integration helps to increase a dealer’s online presence, whether they have their own eCommerce site or not, and boost search engine rankings for dealers that already have a website.

“With consumers shopping online more than ever, it’s vital for dealers to have an online presence,” said Zeke Hamdani, Celerant’s director of web services. “Our integration with Gunstores.com provides our dealers with a great opportunity to sell more products online and expand their market reach so local customers can find their business online, even if they don’t have their own website.” (celerant.com/gunstores)