Parent category for What’s Selling, New Products and The Simple Truth

September 3, 2025

The Simple Truth – The Confidence Game – You gotta have confidence. But too much of it can cloud your judgment.

Anyone starting and/or running a business must have a strong confidence level. You could call it ego. Back in the 1980s when Jayne and I started our business we had no real guides, so trying to get folks to see, understand, and support this new concept in business was tough.