January 14, 2026
NSSF’s SHOT University is a valuable resource for retailers who want to run more efficient, and more profitable, operations.
Parent category for What’s Selling, New Products and The Simple Truth
January 14, 2026
All across the U.S -- Montana to Alabama; Iowa to Maine. See which guns, ammo and accessories are hot at retailers in each territory across the country.
January 14, 2026
The large 2-liter stainless steel tank holds up to 300 .223 cases or 150 .308 cases, driving efficiency and productivity.
January 14, 2026
This 100-round shotshell carrier for the shotgun sports comes with four 12-gauge MTM Shell Stacker shell boxes and a strong comfortable handle for easy carrying from the vehicle to the field and ferrying ammo between shooting stations.
January 14, 2026
The full-grain flesh-out leather provides superior durability while strategically placed Superfabric inserts enhance abrasion resistance.
January 14, 2026
Trusted by outdoorsmen for their ultra-slim profile and best-in-class performance, Walker’s Razor Slim Electronic Muffs deliver reliable hearing protection without sacrificing situational awareness.