Ruger Brings Back the Red Label

One of America’s most iconic over-under shotguns—the Ruger Red Label—is back. First launched in 1977 (and discontinued in 2015), the original Ruger Red Label earned a reputation for rugged reliability, classic lines, and American-made quality. Decades later, the Red Label III continues that legacy while elevating it with premium materials and world-class fit and finish.

Built by the skilled craftsmen at one of the world's premier makers of fine firearms, Connecticut Shotgun Manufacturing Company (CSMC), the Red Label III marks a new era in Ruger shotgun excellence. And just as important, the shotgun renews Ruger's commitment to being a full-line manufacturer of firearms.

This 20-gauge shotgun is offered in both 28- and 30-inch barrel configurations and features a beautiful walnut stock with a classic checkering pattern and a hand-rubbed oil finish. The single trigger is inertia-operated and resets on recoil. In addition, the automatic tang safety has an integral first-shot barrel selector. Capable of shooting 2¾-and 3-inch shells, the barrels have a precise internal geometry that produces consistent patterns and superior shot performance.

The Red Label III is designed as a sporting shotgun for upland game hunting, skeet and sporting clays, as well as waterfowling. Each shotgun ships in a premium custom case and includes five Tru-Choke-style choke tubes: Skeet, Improved Cylinder, Modified, Improved Modified, and Full.

“Bringing back the Red Label has been a standing request from our loyal customers,” says Ruger president and CEO Todd Seyfert. “By teaming up with Connecticut Shotgun Manufacturing Company, we’re able to deliver a firearm that meets Ruger’s standards for durability and reliability while elevating the craftsmanship to a level that honors the legacy of the original. Its return also marks an important milestone for Ruger as we reestablish ourselves as a full-line manufacturer of firearms, reaffirming our commitment to providing a complete lineup of firearms to our customers.” SRP: $3,299.