The Simple Truth – The Smiling VoiceThe Simple Truth – The Smiling VoiceThe Simple Truth – The Smiling VoiceThe Simple Truth – The Smiling Voice
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    June 27, 2025

    The Simple Truth – The Smiling Voice

    Shooting sports can bring out the best in all of us. Visionary leaders who meet and address issues in a logical, rational way, based on factual evidence, are important for our continued growth.
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    March 31, 2025

    The Simple Truth – Wonderful World

    Shooting sports can bring out the best in all of us. Visionary leaders who meet and address issues in a logical, rational way, based on factual evidence, are important for our continued growth.
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    January 19, 2025

    The Simple Truth – The Higher Road

    Handling estate sales for grieving families is part of your business. Look beyond an immediate profit.
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    December 2, 2024

    The Simple Truth – Think Big

    Profits are important, but so is growing the sport. To do this, retailers and range owners need to "think big."
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    October 17, 2024

    The Simple Truth – A Noble Cause

    Shooting sports retailers are not part of the typical business world. We’re much bigger than that.
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    August 8, 2024

    The Simple Truth – Under Wing

    Mentoring a new shooter or hunter is a key part of the long-term health of the shooting sports.
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