The Simple Truth – Why We Are HereThe Simple Truth – Why We Are HereThe Simple Truth – Why We Are HereThe Simple Truth – Why We Are Here
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    March 10, 2023

    The Simple Truth – Why We Are Here

    In a life or death situation, proper handgun knowledge can make all the difference in the world.
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    January 18, 2023
    Dealers who create a staff of true believers, and treat them as such, will see a handsome return on that investment.

    The Simple Truth – True Believers

    Dealers who create a staff of true believers, and treat them as such, will see a handsome return on that investment.
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    November 4, 2022
    Misplaced trust in employees or outside vendors can do irreparable harm to a retailer.

    The Simple Truth – Hidden Evil

    Misplaced trust in employees or outside vendors can do irreparable harm to a retailer.
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    September 1, 2022

    The Simple Truth – The Real Face

    When dealers show media the real face of our industry, we all benefit.
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    July 1, 2022

    The Simple Truth — The People Factor

    Often overlooked, the 'People Factor' is just as important as inventory, location, financing, and other business issues.
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    January 7, 2022

    The Simple Truth — Hidden Treasure

    Dealers build long-term customer relationships with superior customer service, and one of the hallmarks of that service is dealing honestly with each customer.
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