March 10, 2023The Simple Truth – Why We Are HereIn a life or death situation, proper handgun knowledge can make all the difference in the world.
January 18, 2023The Simple Truth – True BelieversDealers who create a staff of true believers, and treat them as such, will see a handsome return on that investment.
November 4, 2022The Simple Truth – Hidden EvilMisplaced trust in employees or outside vendors can do irreparable harm to a retailer.
September 1, 2022The Simple Truth – The Real FaceWhen dealers show media the real face of our industry, we all benefit.
July 1, 2022The Simple Truth — The People FactorOften overlooked, the 'People Factor' is just as important as inventory, location, financing, and other business issues.
January 7, 2022The Simple Truth — Hidden TreasureDealers build long-term customer relationships with superior customer service, and one of the hallmarks of that service is dealing honestly with each customer.