The Simple Truth – What Do You Do for a Living?The Simple Truth – What Do You Do for a Living?The Simple Truth – What Do You Do for a Living?The Simple Truth – What Do You Do for a Living?
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    September 15, 2023
    Firearm retailers, though the products and training they offer, help customers help customers lead live safer and happier lives.

    The Simple Truth – What Do You Do for a Living?

    Family-run shooting sports stores often benefit greatly from an internal culture that fosters excellence.
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    May 12, 2023
    Three generations of the Hall family.

    The Simple Truth – Family Affair

    Family-run shooting sports stores often benefit greatly from an internal culture that fosters excellence.
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    March 10, 2023

    The Simple Truth – Why We Are Here

    In a life or death situation, proper handgun knowledge can make all the difference in the world.
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    January 18, 2023
    Dealers who create a staff of true believers, and treat them as such, will see a handsome return on that investment.

    The Simple Truth – True Believers

    Dealers who create a staff of true believers, and treat them as such, will see a handsome return on that investment.
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    November 4, 2022
    Misplaced trust in employees or outside vendors can do irreparable harm to a retailer.

    The Simple Truth – Hidden Evil

    Misplaced trust in employees or outside vendors can do irreparable harm to a retailer.
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    September 1, 2022

    The Simple Truth – The Real Face

    When dealers show media the real face of our industry, we all benefit.
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