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    May 28, 2024

    What Women Want

    Prior assumptions about what a woman customer wants in a firearm is no way to begin a sales pitch. Here’s how to avoid some of the more common pitfalls.

    by Mia Anstine
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    January 9, 2024

    Born Ballistic

    From its origin with the iconic Fullfield riflescope to the revolutionary Eliminator laser rangefinding scope, Burris products have married precision and performance for the past 52 years.

    by Andrew McKean
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    January 9, 2024

    Does ChatGPT Belong in Your Business?

    Since the launch of AI, several third-party apps have sprouted up that businesses can use to help make tasks easier and faster.

    by Michelle Scheuermann
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    January 9, 2024

    Property Tax Strategies

    Challenging the property tax rate is never going to be successful but what can be challenged is the assessment made by the municipality’s assessor.

    by Mark E. Battersby
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    January 9, 2024

    Safe Spaces

    Safely storing firearms is one of the most important responsibilities of gun ownership, and it should never be overlooked or undervalued.

    by Christopher Cogley
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    November 9, 2023

    Product Showcase

    New products are the lifeblood of this industry, creating interest with consumers and driving their curiosity to get hands on look.

    by Slaton L. White
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