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    The Simple Truth

    • The Simple Truth

      The Simple Truth – The Confidence Game – You gotta have confidence. But too much of it can cloud your judgment.

      September 3, 2025
      Anyone starting and/or running a business must have a strong confidence level. You could call it ego. Back in the 1980s when Jayne and I started our business we had no real guides, so trying to get folks to see, understand, and support this new concept in business was tough.
    • Following the principles of servant leadership will help you build a better business.
      The Simple Truth – The Chosen Path – Following the principles of servant leadership will help you build a better business.
      August 8, 2025
      When walking into any business establishment, no matter what its purpose is, you can sense almost instantly whether they care for the folks coming to visit.
    • The Simple Truth – The Smiling Voice
      June 27, 2025
      Shooting sports can bring out the best in all of us. Visionary leaders who meet and address issues in a logical, rational way, based on factual evidence, are important for our continued growth.
    • The Simple Truth – Wonderful World
      March 31, 2025
      Shooting sports can bring out the best in all of us. Visionary leaders who meet and address issues in a logical, rational way, based on factual evidence, are important for our continued growth.
    • The Simple Truth – The Higher Road
      January 19, 2025
      Handling estate sales for grieving families is part of your business. Look beyond an immediate profit.
    • The Simple Truth – Think Big
      December 2, 2024
      Profits are important, but so is growing the sport. To do this, retailers and range owners need to "think big."
    • The Simple Truth – A Noble Cause
      October 17, 2024
      Shooting sports retailers are not part of the typical business world. We’re much bigger than that.
    • The Simple Truth – Under Wing
      August 8, 2024
      Mentoring a new shooter or hunter is a key part of the long-term health of the shooting sports.
    • The Simple Truth – Talk of the Town
      May 28, 2024
      Have you ever wondered why some businesses attract a strong support team of guests? So, just how does a business become the “talk of the town?”
    • The Simple Truth – Civic Duty
      January 9, 2024
      When you get an opportunity to promote the shooting sports in your community, jump in with both feet.
    • The Simple Truth – Black Friday
      November 9, 2023
      Holiday sales don’t have to be a mad scramble in a madhouse.
    • The Simple Truth – Positive Ripples
      October 13, 2023
      How you treat guests has an effect far beyond the walls of your store.
    • Firearm retailers, though the products and training they offer, help customers help customers lead live safer and happier lives.
      The Simple Truth – What Do You Do for a Living?
      September 15, 2023
      Family-run shooting sports stores often benefit greatly from an internal culture that fosters excellence.
    • Three generations of the Hall family.
      The Simple Truth – Family Affair
      May 12, 2023
      Family-run shooting sports stores often benefit greatly from an internal culture that fosters excellence.
    • The Simple Truth – Why We Are Here
      March 10, 2023
      In a life or death situation, proper handgun knowledge can make all the difference in the world.
    • Dealers who create a staff of true believers, and treat them as such, will see a handsome return on that investment.
      The Simple Truth – True Believers
      January 18, 2023
      Dealers who create a staff of true believers, and treat them as such, will see a handsome return on that investment.
    • Misplaced trust in employees or outside vendors can do irreparable harm to a retailer.
      The Simple Truth – Hidden Evil
      November 4, 2022
      Misplaced trust in employees or outside vendors can do irreparable harm to a retailer.
    • The Simple Truth – The Real Face
      September 1, 2022
      When dealers show media the real face of our industry, we all benefit.
    • The Simple Truth — The People Factor
      July 1, 2022
      Often overlooked, the 'People Factor' is just as important as inventory, location, financing, and other business issues.
    • The Simple Truth — Hidden Treasure
      January 7, 2022
      Dealers build long-term customer relationships with superior customer service, and one of the hallmarks of that service is dealing honestly with each customer.
    • The Simple Truth — Make Or Break
      August 26, 2021
      Retailers have great power. Use it wisely.
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