The Simple Truth
The Simple Truth – Strategic Silence – So, you talked yourself out of sale? Here’s how to make sure it doesn’t happen again.
So, you talked yourself out of sale? Here’s how to make sure it doesn’t happen again.
The Simple Truth – Troubling Issues – We all occasionally lose our way. When that happens, don’t be afraid to ask for help.
NSSF’s SHOT University is a valuable resource for retailers who want to run more efficient, and more profitable, operations.
The Simple Truth – Vital Skills – Good communication skills are a vital part of your business success. And good communication skills start right at the top, with you.
Good communication skills are a vital part of your business success. And good communication skills start right at the top, with you.
The Simple Truth – The Confidence Game – You gotta have confidence. But too much of it can cloud your judgment.
Anyone starting and/or running a business must have a strong confidence level. You could call it ego. Back in the 1980s when Jayne and I started our business we had no real guides, so trying to get folks to see, understand, and support this new concept in business was tough.
The Simple Truth – The Chosen Path – Following the principles of servant leadership will help you build a better business.
When walking into any business establishment, no matter what its purpose is, you can sense almost instantly whether they care for the folks coming to visit.
The Simple Truth – The Smiling Voice
Shooting sports can bring out the best in all of us. Visionary leaders who meet and address issues in a logical, rational way, based on factual evidence, are important for our continued growth.
The Simple Truth – Wonderful World
Shooting sports can bring out the best in all of us. Visionary leaders who meet and address issues in a logical, rational way, based on factual evidence, are important for our continued growth.
The Simple Truth – The Higher Road
Handling estate sales for grieving families is part of your business. Look beyond an immediate profit.
The Simple Truth – Think Big
Profits are important, but so is growing the sport. To do this, retailers and range owners need to "think big."
The Simple Truth – A Noble Cause
Shooting sports retailers are not part of the typical business world. We’re much bigger than that.
The Simple Truth – Under Wing
Mentoring a new shooter or hunter is a key part of the long-term health of the shooting sports.
The Simple Truth – Talk of the Town
Have you ever wondered why some businesses attract a strong support team of guests? So, just how does a business become the “talk of the town?”
The Simple Truth – Civic Duty
When you get an opportunity to promote the shooting sports in your community, jump in with both feet.
The Simple Truth – Black Friday
Holiday sales don’t have to be a mad scramble in a madhouse.
The Simple Truth – Positive Ripples
How you treat guests has an effect far beyond the walls of your store.
The Simple Truth – What Do You Do for a Living?
Family-run shooting sports stores often benefit greatly from an internal culture that fosters excellence.
The Simple Truth – Family Affair
Family-run shooting sports stores often benefit greatly from an internal culture that fosters excellence.
The Simple Truth – Why We Are Here
In a life or death situation, proper handgun knowledge can make all the difference in the world.
The Simple Truth – True Believers
Dealers who create a staff of true believers, and treat them as such, will see a handsome return on that investment.
The Simple Truth – Hidden Evil
Misplaced trust in employees or outside vendors can do irreparable harm to a retailer.
The Simple Truth – The Real Face
When dealers show media the real face of our industry, we all benefit.
The Simple Truth — The People Factor
Often overlooked, the 'People Factor' is just as important as inventory, location, financing, and other business issues.
The Simple Truth — Hidden Treasure
Dealers build long-term customer relationships with superior customer service, and one of the hallmarks of that service is dealing honestly with each customer.
The Simple Truth — Make Or Break
Retailers have great power. Use it wisely.