Brody Hetland, Author at SHOT Business

January 14, 2026

Vortakt’s Operational Expertise

Vortakt began as a division of a larger manufacturing group to support firearms manufacturers seeking to ramp up their production and investment. Soon after, they recognized an opportunity to modernize and disrupt the OEM barrel manufacturing market.

January 14, 2026

Woox: Where Performance Meets Tradition

WOOX is a premium outdoor-gear brand that blends 85 years of Italian artisan tradition with modern American manufacturing excellence.

January 14, 2026

Five Minutes with Todd Seyfert, President and Chief Executive Officer, Sturm, Ruger & Co., Inc.

At Ruger, the focus is on designing firearms that deliver innovation and uncompromising quality right out of the box.

January 14, 2026

FYI — Beyond Measure – An uncomfortable discussion among friends put Caleb Morse on a life-changing course

When Caleb Morse opened up The Rustic Renegade gun store in Lafeyette, Louisiana, having discussions about suicide was the last thing on his mind.

January 14, 2026

The Simple Truth – Troubling Issues – We all occasionally lose our way. When that happens, don’t be afraid to ask for help.

NSSF’s SHOT University is a valuable resource for retailers who want to run more efficient, and more profitable, operations.

January 14, 2026

What's Selling Where for May and June 2025

What’s Selling Where January / February 2026

All across the U.S -- Montana to Alabama; Iowa to Maine. See which guns, ammo and accessories are hot at retailers in each territory across the country.