The Simple Truth – Strategic Silence – So, you talked yourself out of sale? Here’s how to make sure it doesn’t happen again.The Simple Truth – Strategic Silence – So, you talked yourself out of sale? Here’s how to make sure it doesn’t happen again.The Simple Truth – Strategic Silence – So, you talked yourself out of sale? Here’s how to make sure it doesn’t happen again.The Simple Truth – Strategic Silence – So, you talked yourself out of sale? Here’s how to make sure it doesn’t happen again.
    • HOME
    • FEATURES
      • Selling Riflescopes
      • Full Speed Ahead
      • The Wild Life
      • Unquestioned Force – Six Women Who Changed the Firearms Industry
    • COLUMNS
      • Editor’s Note
      • News Briefs
      • Five Minutes WIth …
      • FYI
    • DEPARTMENTS
      • What’s Selling Where
      • New Products
      • The Simple Truth
    • SB ARCHIVES
    • SHOT DAILY
    • ADVERTISE NOW
    ✕
    March 16, 2026
    Simple Truth

    The Simple Truth – Strategic Silence – So, you talked yourself out of sale? Here’s how to make sure it doesn’t happen again.

    So, you talked yourself out of sale? Here’s how to make sure it doesn’t happen again.
    Do you like it?
    Read more
    March 16, 2026
    Meprolight

    From the Cover March/April 2026

    Meprolight redefines mid-power optics.
    Do you like it?
    Read more
    January 14, 2026
    Chiappa Rhino

    From the Cover January/February 2026

    The Rhino Legacy, Chiappa's redesigning of large frame revolvers
    Do you like it?
    Read more
    January 14, 2026
    Slaton White

    Seismic Shift – Once consigned to a backwater, off-body CCW is now front and center.

    This is a growing market, one with a huge upside for retailers who understand the benefits of stocking off-body concealed carry products designed for women.
    Do you like it?
    Read more
    January 14, 2026
    Eotech Suppressor

    EOTECH Enters Suppressor Market

    EOTECH is diversifying its portfolio with the introduction of the DCBL line of firearm suppressors.
    Do you like it?
    Read more
    January 14, 2026
    Kids and Clays

    Kids & Clays Tops $5 Million for Critically ill Children and Their Families

    The Kids & Clays Foundation supports a national series of clay shooting events and one fishing tournament with proceeds benefiting participating Ronald McDonald House Chapters (RMHC).
    Do you like it?
    Read more
    Prev page
    12345678910111213141516171819202122232425262728293031323334353637383940
    Next page
    © Copyright 2026 All Rights Reserved. SHOT Business is the official publication of the National Shooting Sports Foundation