July/August 2023
From the Cover
Elite Tactical Systems (ETS) provides innovative products by utilizing cutting-edge design, materials, and manufacturing processes.
News Briefs
Kids & Clays Tops $5 Million for Critically ill Children and Their Families
The Kids & Clays Foundation supports a national series of clay shooting events and one fishing tournament with proceeds benefiting participating Ronald McDonald House Chapters (RMHC).EOTECH Enters Suppressor Market
EOTECH is diversifying its portfolio with the introduction of the DCBL line of firearm suppressors.Helpful Strategy – Line extensions are an important component of a manufacturer’s product mix.
As beneficial as line extensions are, they aren’t automatic home runs. Occasionally, consumers won’t accept the extension.The Off-Body Carry Renaissance
Off-body concealed carry has experienced a marked resurgence in recent years, shedding much of the stigma that once surrounded it.The Hidden Risk of Fasteners – Why 3A Threads Matter
A Class 3A thread provides a more secure connection—it’s the standard for hex socket set screws.Vortakt’s Operational Expertise
Vortakt began as a division of a larger manufacturing group to support firearms manufacturers seeking to ramp up their production and investment. Soon after, they recognized an opportunity to modernize and disrupt the OEM barrel manufacturing market.SHIELD Sights Ups Commitment to U.S. Market
Founded in the mid-1980s to provide specialist firearms training and equipment to the U.K. Special Forces and British Army, SHIELD has spent nearly four decades designing and manufacturing some of the world’s most trusted red-dot optics.Woox: Where Performance Meets Tradition
WOOX is a premium outdoor-gear brand that blends 85 years of Italian artisan tradition with modern American manufacturing excellence.
Columns
Seismic Shift – Once consigned to a backwater, off-body CCW is now front and center.
This is a growing market, one with a huge upside for retailers who understand the benefits of stocking off-body concealed carry products designed for women.Five Minutes with Todd Seyfert, President and Chief Executive Officer, Sturm, Ruger & Co., Inc.
At Ruger, the focus is on designing firearms that deliver innovation and uncompromising quality right out of the box.FYI — Beyond Measure – An uncomfortable discussion among friends put Caleb Morse on a life-changing course
When Caleb Morse opened up The Rustic Renegade gun store in Lafeyette, Louisiana, having discussions about suicide was the last thing on his mind.
Departments
The Simple Truth – Troubling Issues – We all occasionally lose our way. When that happens, don’t be afraid to ask for help.
NSSF’s SHOT University is a valuable resource for retailers who want to run more efficient, and more profitable, operations.What’s Selling Where January / February 2026
All across the U.S -- Montana to Alabama; Iowa to Maine. See which guns, ammo and accessories are hot at retailers in each territory across the country.
