The Simple Truth – Black FridayThe Simple Truth – Black FridayThe Simple Truth – Black FridayThe Simple Truth – Black Friday
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    November 9, 2023

    The Simple Truth – Black Friday

    Holiday sales don’t have to be a mad scramble in a madhouse.
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    November 9, 2023

    Product Showcase

    New products are the lifeblood of this industry, creating interest with consumers and driving their curiosity to get hands on look.

    by Slaton L. White
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    November 9, 2023

    Shooter’s Choice Refreshes Gun-Cleaning Line

    Shooter's Choice is launching a branding refresh and updates to their cleaning kit line, reestablishing the brand as a competitive, quality option.
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    November 9, 2023

    Big Return

    The SHOT Show delivers a massive return on your investment of time and money. You can’t afford to miss out.

    by Christopher Cogley
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    November 9, 2023

    The Timeless .45-70

    It’s 150 years old, with thumb-size bullets that drop like stones. Only lever rifles want it. Why should your customer?

    by Wayne van Zwoll
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    November 9, 2023

    Self-Defense Course Features Simplicity in Safety

    In response to the urgent need for simplicity in safety, Damian Ross has created the Self Defense Training System, delivering critical self-defense skills online.
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