The Simple Truth – The Real FaceThe Simple Truth – The Real FaceThe Simple Truth – The Real FaceThe Simple Truth – The Real Face
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    September 1, 2022

    The Simple Truth – The Real Face

    When dealers show media the real face of our industry, we all benefit.
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    September 1, 2022

    On Target

    EOTECH’s unrelenting focus on quality and innovation has helped the optics manufacturer stay on target with its end users.

    by Slaton L. White
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    September 1, 2022
    Weston Harris, founder and CEO, AXIL

    Five Minutes With… Weston Harris, founder and CEO, AXIL

    Weston Harris has devoted his entire life to hearing protection, evolving a comprehensive hearing product line geared for the active outdoor lifestyle.
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    September 1, 2022
    Tom DeBolt, chief operating officer/ general manager of Benelli USA.

    FYI — Growing the Sport

    Benelli USA and their dealer network are spearheading the efforts with a multipronged strategy to turn newcomers into lifelong hunting enthusiasts.
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    September 1, 2022
    Slaton White, SHOT Business Editor

    Editor’s Note — Pillars of Success

    Flexibility and ability to pivot product development to meet new consumer demands is the sign of an innovative, well-run company.
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    September 1, 2022

    The Sweet Spot

    Springfield Armory breaks into the hunting market with the Waypoint 2020 bolt-action rifle.

    by Brian McCombie
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