The Simple Truth – Black FridayThe Simple Truth – Black FridayThe Simple Truth – Black FridayThe Simple Truth – Black Friday
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    November 9, 2023

    The Simple Truth – Black Friday

    Holiday sales don’t have to be a mad scramble in a madhouse.
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    October 13, 2023

    The Simple Truth – Positive Ripples

    How you treat guests has an effect far beyond the walls of your store.
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    September 15, 2023
    Firearm retailers, though the products and training they offer, help customers help customers lead live safer and happier lives.

    The Simple Truth – What Do You Do for a Living?

    Family-run shooting sports stores often benefit greatly from an internal culture that fosters excellence.
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    May 12, 2023
    Three generations of the Hall family.

    The Simple Truth – Family Affair

    Family-run shooting sports stores often benefit greatly from an internal culture that fosters excellence.
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    March 10, 2023

    The Simple Truth – Why We Are Here

    In a life or death situation, proper handgun knowledge can make all the difference in the world.
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    January 18, 2023
    Dealers who create a staff of true believers, and treat them as such, will see a handsome return on that investment.

    The Simple Truth – True Believers

    Dealers who create a staff of true believers, and treat them as such, will see a handsome return on that investment.
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